Harsh Shah, Managing Director, Embee Group, speaks on the marketing strategies adopted by his company in order to stand out in the competition
Browsing: Harsh Shah
At Tiruppur, Embee promoted its new innovations like servo individual drive system in rotary screen printing machine, semi-automated Color Kitchen systems and LaserBird, a non-hazardous, chemical free screen stripping by laser technology.
India?s textile machinery industry is no big achiever compared to its European counterparts. But in exports, it is slowly and steadily making an impressive impression in the global markets in its own way, reveals an exclusive ITJ Report.
The Government should also consider providing financial assistance against the purchase of Indian textile machinery to those countries who wants to set up textile industry in their country.
India and Turkey have much to offer and learn from each other in textiles, and only by the collaboration route can they raise their respective shares in textile trade, points out an ITJ Exclusive Story
Embee started exporting globally in the year 1989, and in the early 90s, Embee started exporting to Turkey. It’s been nearly 30 years and our export share to Turkey is growing every year. Our export-quality machines and accessories are well known in the textile market of Turkey and some of our machines have a good market share there.
Founded in 1956. EMBEE has grown to a full-fledged industrial complex, from a small manufacturing set up. More than four decades of experience, the continuous research, the technical modernisation, the co-operation of its technical team in constant touch with the most important machinery manufacturers and textile technicians enable the company to offer products of high quality and perfection.