The Benetton Group-owned Italian fashion brand launches a curated collection for men and women, available on Myntra.
Strengthening its role as India’s preferred gateway for global fashion, Myntra today announced the launch of the Italian fashion brand Sisley, part of the Benetton Group, on its platform. The launch includes the brand’s latest collection, bringing premium contemporary Italian fashion sensibility to fashion-forward consumers across the country.
Sisley was created in Paris in 1968 with its first denim collection and became part of the Benetton Group in 1974. Today, the brand is present in more than 40 countries with over 400 points of sale across the globe. The latest collection brings Sisley’s contemporary Italian aesthetic to life through an interplay of tailoring, fluidity and ease. For men, deconstructed silhouettes, clean lines and relaxed proportions shape blazers, jackets, shirts, knitwear and trousers, balancing urban dressing with refined comfort. For women, soft tailoring meets textured finishes, washed denim and fluid separates, with distinctive detailing adding character to versatile silhouettes. The collection features T-shirts, shirts, tops, knitwear, trousers, jeans, skirts, coats, blazers and jackets.
Venu Nair, SVP, Chief of Strategic Partnerships and Omni-channel, Myntra, said, “India has emerged as one of the world’s most dynamic fashion markets, and Myntra is uniquely positioned to enable iconic global brands like Sisley to tap into this massive opportunity and strategically scale their presence. The brand brings a distinctive premium contemporary Italian fashion perspective to the fashion-forward Indian shoppers.”
Nicola Capone, CEO, Distribution, Benetton Group said, “The launch of Sisley in India through Myntra represents an important step in strengthening the brand’s presence in a market of strategic relevance. We believe that Indian consumers will appreciate Sisley’s distinctive identity as an urban lifestyle brand, combining creativity, contemporary design and a unique interpretation of fashion trends. This partnership provides a solid foundation for expanding the brand’s reach and supporting its long-term development in India.”
The launch comes as international brands on Myntra continue to see traction across a wider consumer base. This reflects the growing pull of premium global fashion, as shoppers look for brands with strong identity, design distinction and accessible styles. Myntra’s 500+ internationalbrand portfolio continues to serve this evolving demand across premium and trend-led fashion.