Wilmington, Delaware
The LYCRA
Company has recently announced a campaign to advance discussions around
circularity in textiles. The advertisement campaign is printed as “Keep in the
loop with LYCRAâ€Â.
The LYCRA
Company produces fibre and technology for the personal care and apparel
industries. Headquartered in Wilmington, Delaware, it is known for its
innovative products, sustainable solutions, unmatched marketing support, and
technical expertise. The company adds value to its customers’ products by
designing unique innovations that can meet customer’s comfort and give lasting
performance also.
With this
campaign, the company invites their customer to join LYRCA in using sustainable
materials that can be recycled so that textile waste can be reduced.
According to Jean Hegedus, Director of sustainable business development, The
LYRCA Company, through this campaign, the company wants to explore different
topics related to circularity. It wants to move from sustainable raw materials
and extending garment wear life to end-of-life solutions. She also added that
the new COOLMAX and THERMOLITE fibres are created from 100% textile waste. But
this is just the first step; there are more important issues that are to be
addressed.
The tagline of
the campaign “Keep in the loop with LYCRAâ€Â, also invites the industry to notice
the circularity advancement from the company. With the tagline, the company is
also expecting awareness and collaboration.
As per Julien
Born, CEO, The LYCRA Company, the company not only wants to improve its
sustainability goals but also wants to set this goal for the industry as a
whole. This is why circularity is the main focus area of the company’s planet
agenda sustainability platform. She also added that this can become a success
only if other members of the industry collaborate so that maximum impact can be
made. For more details, the viewers can
check the sustainability section of the company’s website to know more about
the company’s circularity approach.
Source – The Lycra Company
Also Read:
https://indiantextilejournal.com/latest-textile-industry-news/lycra-promotes-new-denim-fabrics-