The new avatar brings a refreshed logo, bolder visual identity, and redesigned app experience.
Slikk, India’s first quick-commerce fashion platform, has unveiled a new brand identity and redesigned app, marking its evolution into a fashion destination where discovering and shopping fashion is as important as the speed of delivery.
The evolution is rooted in what Slikk has learned from its customers. As part of the rebrand, Slikk spoke more than 2500 customers and looked closely at how they discover, choose, shop for fashion. These conversations and behavioural insights helped the team understand customers’ evolving expectations and their preference for a more contemporary fashion shopping experience, directly informing the changes across Slikk’s visual identity, app experience and overall brand expression.
The new avatar brings together a refreshed logo, a bolder black-led visual identity and a redesigned app experience, giving Slikk a more distinctive expression across its digital touchpoints. This refresh reflects a shift in how the brand sees its role in fashion: building a platform that shoppers actively want to shop fashion from.
“We’ve built Slikk by paying close attention to how people discover, choose, and shop, and our customers have played a pivotal role in shaping where we go next,” said Akshay Gulati, Co-founder & CEO of Slikk. “Speaking to them and analyzing their behavior gave us clear insight into what they want from a fashion platform, an experience that feels relevant, seamless and keeps them engaged. This new identity reflects our growth over the last two years.”
The new identity comes to life through a launch campaign built around the transformation. The brand film moves through everyday settings, from a house party and a queue outside a venue to a Bengaluru traffic jam, where the arrival and opening of a Slikk package sparks an unexpected shift in mood, energy and expression. The transformation eventually reaches Slikk itself, culminating in the reveal of its new identity and redesigned app.
With its new avatar, Slikk is redefining the fashion shopping experience. The new identity and redesigned app are now live across Slikk’s digital ecosystem, bringing together what Slikk believes is the boldest buying and visual experience in India’s fashion app landscape.