Shimla, Himachal Pradesh
A Weaver Services and
Design Resource Centre will be set up in Himachal Pradesh’s Kullu to provide a
better platform for handicraft products for export in the international market,
as per Union
Minister of Commerce and Industry and Textiles, Piyush Goyal.
Goyal
was interacting with handicrafts and handloom artisans under the Seva and
Samarpan campaign on the occasion of golden jubilee of the statehood of
Himachal Pradesh at Kullu. Chief Minister Jai Ram Thakur presided over the
function. The union minister said Himachal Pradesh had immense potential for
handicrafts and skill upgradation of artisans, modern equipment, and training
would be imparted to prepare qualitative new designs in the Weavers Service
Centre.
Goyal
said that more attention was needed to modernise the design, quality, packaging
and marketing so that the weavers get better price for their products in the
international market.
He
suggested to organise district-wise exhibitions of these products in big
cities, people associated with the textile industry and five-star hotels so
that their branding could be done at national and international level.
The
union minister asked the weavers to get their trademark for which the central
government had reduced the registration fee by 80 per cent.
The
handkerchief of Chamba along-with Kullu shawl and cap, and the shawl of Kinnaur
had been given G.I. Tags. In order to facilitate online sales platform for
weavers, a memorandum of understanding (MuU) had been signed with Flipkart and
department was also doing online sale of products.
Source: Outlook
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