Celebrating 100 years of Marilyn Monroe with a limited-edition collection for a new generation.
Some icons never fade, they evolve. This season, Vero Moda, one of India’s leading fashion brands and Myntra celebrate the 100-year legacy of global icon Marilyn Monroe through an exclusive capsule collection that reimagines one of fashion and pop culture’s most legendary figures for the modern woman. The collection will be uniquely available starting September 3 on Myntra, Vero Moda retail stores nationwide and online at www.veromoda.in, following its launch on the brand’s app on September 1.
Decades after she first captivated the world, Marilyn Monroe remains a symbol of confidence, individuality and effortless glamour. Long before the age of social media, she defined what it meant to be an icon with magnetic presence and fearless femininity continuing to inspire generations across fashion, film and culture today.
Vero Moda translates Marilyn’s iconic spirit into a fashion-forward yet nostalgic collection designed for today’s woman, one who embraces authenticity and confidence in every moment.
The collection seamlessly blends Vero Moda’s signature aesthetic with Marilyn Monroe’s unmistakable visual identity. Her legendary portraits, iconic signature and instantly recognisable kiss mark are thoughtfully woven throughout the collection, creating pieces that feel nostalgic yet unmistakably modern.
At its heart are statement dresses, graphic t-shirts and relaxed sweatshirts showcasing Marilyn’s most celebrated imagery through bold portrait graphics and pop-art inspired artwork. Playful polka dots, delicate pearl embellishments, sparkling rhinestone details and expressive graphics pay homage to the glamour Marilyn defined, reinterpreted with a contemporary outlook.
Speaking about the launch, Ritesh Mishra, SVP & Head of Category and Revenue, Myntra, said, “India’s fashion-forward consumers are increasingly engaging with global culture through the lens of fashion and at Myntra, we are proud to be the platform that brings these moments closer to them. We have partnered with VERO MODA to bring the Marilyn Monroe capsule collection to millions of Myntra customers across India. We look forward to seeing our customers discover and celebrate an icon whose style continues to inspire generations.”
A standout highlight is the denim capsule, where vintage-inspired washes meet feminine ruffles, modern silhouettes and elevated detailing, offering a modern take on one of fashion’s most enduring essentials.
The collaboration also extends into accessories with statement caps featuring Marilyn’s kiss mark and autograph, an easy way to carry a touch of the icon into everyday style.