Businesses can make a huge impact towards the achievement of the Sustainable Development Goals and the good news is that this isn’t just good for humanity, it’s good for business too, explains K K Lalpuria.
Indo Count Industries (ICIL) is globally the leading end-to-end bedding providers from India with over three decades of experience in the Textile industry segment. The company has a wide-ranging product portfolio, which exclusively focuses on creating all-encompassing sleep experiences.
A sustainable competitive advantage is the backbone of most businesses that are thriving today. Businesses that have understood this and followed a sustainable competitive advantage strategy have remained as market leaders in their sector for a long time.
We as an organisation are mindful of the fast-diminishing natural resources and are aware of the fact that we are borrowing our survival from the next generations with every passing day on this blue planet. The over-dependence of the human race on finite resources has caused depletion of the natural resources at an unprecedented pace never imagined. We are both concerned and careful as a business entity to reduce our dependence on finite natural resources by making astute decisions and implementing our plans to optimally use natural resources.
In this context, aligning our sustainability indicators with United Nations 17 SDG’s (Sustainable Development Goals) we have joined UNGC as a member since past couple of years and simultaneously have identified 7 SDG’s relevant to our business for aligning them to our performance metrics.
The Sustainable Development Goals provide a comprehensive framework for the world to work together to create a better future. Businesses can make a huge impact towards the achievement of the Sustainable Development Goals and the good news is that this isn’t just good for humanity, it’s good for business too. It ensures to take care of 3P’s – Planet, People & Prosperity.
Since the Industrial Revolution, companies and consumers have largely adhered to a linear model of value creation that begins with extraction and concludes with end-of-life disposal. Resources are acquired, processed using energy and labor, and sold as goods—with the expectation that customers will discard those goods and buy more. Contemporary trends, however, have exposed the wastefulness of such take–make–dispose systems. The same trends have also made it practical to conserve assets and materials so maximum value can be derived from them.
We are tackling this situation by actively involving our design, procurement, marketing, R&D teams to contribute in developing products which are always sustainable, have increased life cycle and surely must generate the least or no waste. We also keep a track of packaging material that goes with the consumer to their home for customers and work towards reducing it.
Increased emphasis has been given in our discussion & meetings with customers for using “Recycled/Recyclable” category of products which are now being embraced by customers although not at expected pace. Customers are being shared with the importance and benefits of this circular economy and products are promoted in numerous advertisements and market events to make customers aware about their contribution to this planet by making right selection of products.
Focusing on energy efficiency
We believe that alternative energy/renewable energy is the future for business sustainability. With depleting fossil fuels, heightened levels of air pollutions, and threats posed by climate change, we are determined to reduce our energy dependency on conventional sources and steadily move towards renewable sources. With this drive, we have taken several initiatives that would help us successfully transit into green power reliability in the future.