PT Hana Fashion adopts Centric PLM to speed up trend launches

Hana Fashion is a Jakarta-based direct-to-consumer (D2C) fashion company specialising in trend-driven women’s fashion.

Centric Software is pleased to announce that PT Hana Fashion has selected Centric PLM to streamline product development and drive business growth. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics and personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

Hana Fashion is a Jakarta-based direct-to-consumer (D2C) fashion company specialising in trend-driven women’s fashion. Established in 2019, Hana Fashion manages the entire go-to-market process in-house, including design, product development, sourcing, sampling, production, marketing and distribution. Hana Fashion operates three brands: Hana Fashion, Bigins and Eraya and sells them exclusively on online platforms such as Shopee and Tiktok.

With a strong local presence and ambitions to expand to neighboring markets, Hana Fashion is focused on finding a way to bring trend-aligned fashion to market faster. Previously, teams were relying on multiple platforms and tools to manage product development, which led to complexities and inefficiencies. Hana Fashion decided to implement Centric PLM to centralize product data, speed up development cycles and ensure on-trend products are delivered faster to market.

“We need a solution that brings everything into one place and removes the hassle of working across disconnected systems, especially with a team of over 500 employees,” says the CEO and Founder of PT Hana Fashion. “We chose to partner with Centric Software for their strong track record and deep understanding of the fashion industry.”

Hana Fashion is impressed with Centric PLM’s user-friendly interface and tools such as calendar management and costing scenario capabilities that will empower teams to manage workflows, supplier communications and timelines more efficiently.

With Centric PLM, Hana Fashion will reduce manual data entry, speed up the process from prototype to trial order and enable better internal collaboration across design, sourcing, merchandising and production teams.

“The fashion industry moves quickly, and staying relevant means being able to respond just as fast,” adds the CEO and Founder of PT Hana Fashion. “Centric PLM gives us the visibility and structure we need to make quicker decisions, reduce sampling time, streamline costing and improve coordination across departments. We’re excited about the efficiency this brings to the team as we scale for international markets.”

“We’re proud to welcome Hana Fashion, a fast-growing fashion brand, to the Centric Software family,” says Fabrice Canonge, President of Centric Software. “We look forward to empowering them to streamline operations and expand into new markets with Centric PLM.”