Enjoy time travel from the home office

The textile machinery industry eagerly awaited the start of the virtual trade show “Innovate Textile & Apparel”. What and how will the more than 160 exhibitors present themselves virtually? How will the approximately 10,000 registered visitors accept the digital offer? WTIN is breaking new ground as organiser with this platform. But one thing is already certain: From 15 to 30 October 2020, they bought the textile machinery industry a little closer together again in the Corona Pandemic. Oerlikon invited all visitors to take a look into the future of manmade fibers production and get to know the comprehensive range of products and services.

“Reconnecting innovation in the textile and apparel value chain: was the motto of WTIN’s virtual trade show. And Oerlikon intended to more than live up to this motto. With more than 50 active experts from sales, customer service and technology as well as partners from its international network of representatives, the Manmade Fibers segment of the Swiss Oerlikon Group tried to be represented around the clock. “It is an interesting experiment for all of us and we would like to see it succeed,” explains André Wissenberg, Head of Marketing, Corporate Communications and Public Affairs. “Our aim was to meet our existing customers again, make new contacts and see ‘old friends’ from the industry. We have prepared an attractive digital offer for them all. Those of you who missed our roller coaster ride in Barcelona last year can now enjoy the journey through time in peace and quiet from your home office on your digital tour of the fair. And, there are no more waiting times either,” promises Wissenberg.

Factory know-how from a single source
From Melt to Yarn, Fibers and Nonwovens. From the polycondensation and the processing of PTA and MEG as well as the extrusion of, for example, recycled polyester chips all the way through to hundreds of thousands of packaged and stored or directly-delivered textured bobbins for a market within the textile industry worth billions. From the planning and construction of highly complex production plants to the engineering of large-scale plant projects and competent customer services. This business model runs like a red thread through the self-conception of the Manmade Fibers segment of the Swiss Oerlikon Group. The right partner, especially – but not exclusively – for newcomers to the textile industry. “With us they get everything they need for a successful business: Factory know-how from a single source. And that’s what we would like to show our visitors at our virtual trade fair booth,” says Wissenberg.

Oerlikon develops modern materials, systems and surface technologies and provides specialised services aimed at securing high-performance products and systems with long lifespans for customers. Supported by its technological core competencies and its strong financial footing, the corporation continues its medium-term growth plan by implementing three strategic factors: focusing on attractive growth markets, ensuring structural growth and expanding through targeted M&A activities. Oerlikon is a globally-leading technology and engineering corporation, operating its business in two segments (Surface Solutions and Manmade Fibers) and employing around 11,000 members of staff at 182 sites in 37 countries worldwide. In 2019, Oerlikon generated sales of CHF 2.6 billion and invested more than CHF 120 million in research & development.

With its Oerlikon Barmag, Oerlikon Neumag and Oerlikon Nonwoven brands, the Oerlikon Manmade Fibers segment is one of the leading provider of manmade fibre filament spinning systems, texturing machines, BCF systems, staple fiber systems and solutions for the production of nonwovens and – as a service provider – offers engineering solutions for the entire textile value added chain.

As a future-oriented company, the research and development at this division of the Oerlikon Group is driven by energy-efficiency and sustainable technologies (e-save). With its range of polycondensation and extrusion systems and their key components, the company caters to the entire manufacturing process – from the monomer all the way through to the textured yarn. The product portfolio is rounded off with automation and Industrie 4.0 solutions.