Aditya Birla Retail, Germany’s GIZ tie-up to boost circular economy

Aditya Birla Retail, Germany’s GIZ tie-up to boost circular economy

Aditya Birla Fashion and Retail Limited (ABFRL), announced that it has collaborated with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH for implementing an India specific project.

Mumbai

Aditya Birla Fashion and Retail Limited (ABFRL), announced that it has collaborated with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH for implementing an India specific project.

The project aims to strengthen the textile and apparel industry for sustainable clothing. This unique initiative is part of the ‘develoPPP programme’ and is being implemented by ABFRL and GIZ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ).

With this collaboration, ABFRL, one of India’s leading fashion companies, and GIZ aims to strengthen circular business practices for the Indian market. This will support the industry to match supply and demand which was witnessing pressure due to resource constraints.

The joint project is designed to introduce material innovation, reduce inputs of harmful substances, increase textile-to-textile recycling, develop alternatives to plastic packaging, and foster traceability. The program will complement existing business practices such as downcycling, recycling, reusing and introducing new sustainable production processes. With the support of GIZ, ABFRL along with the Indian industry players will be able to leverage circular business practices and adopt complex processes that are technically superior and consumer friendly.

Ashish Dikshit, Managing Director, ABFRL commented that, they are happy to partner with Germany’s GIZ to introduce globally benchmarked circular business practices in India. India’s textile and apparel industry is the 6th largest in the world and second largest employment sector.

Dieter Frick, Project Manager develoPPP, GIZ Germanysaid that, the BMZ’s develoPPP programme is a practicable instrument to effectively achieve this. Based on common interests, ABFRL and GIZ have developed a concept and are going to pool their capacities for three years under this funding programme to find and implement circular business approaches to strengthen a sustainable Indian textile and apparel industry together with other partners in the sector.

With this project, ABFRL aims to build capacities in its own organization, its brands and among its suppliers, and to promote circular business practices in the Indian textile sector.

Source: Pragativadi

Image Source: Google Images

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