Episode highlights Amar Nagaram’s vision for conscious fashion in India.
Amar Nagaram, entrepreneur and Co-Founder of fashion-tech brand VIRGIO, has been featured on Disney+ Hotstar’s latest original series, Super Founders, which spotlights emerging entrepreneurs shaping future-ready businesses in India. The episode traces Amar’s entrepreneurial journey, capturing the insights, challenges and convictions that led him to build a brand focused on responsible, technology-driven fashion.
Super Founders explores what it takes to create scalable consumer brands in highly competitive markets. Through Amar’s story, the episode examines the mindset and decision-making required to balance growth with sustainability, while questioning traditional notions of speed and scale in the fashion industry.
A central theme of the episode is Amar’s belief that sustainability must be embedded at the core of fashion businesses, not treated as an afterthought. Drawing from his industry experience, he highlights the disconnect between fast-moving trends and responsible production, which inspired him to address waste at the source rather than managing it after production.
The episode also delves into VIRGIO’s technology-first approach. Amar explains how the brand uses proprietary systems to track trends in real time, understand consumer demand, and align production accordingly. This demand-led model helps reduce excess inventory—one of the industry’s largest contributors to waste—while enabling agility in responding to changing consumer preferences.
Reflecting on the brand’s philosophy, Amar Nagaram, Co-Founder, VIRGIO, said, “The fashion industry often positions sustainability and speed as opposites, but I don’t see it that way. Sustainability isn’t about managing waste after it’s created; it’s about not creating waste in the first place.”
The episode further highlights VIRGIO’s focus on transparency and ethical manufacturing. All garments are produced locally in India and supported by digital product passports, allowing consumers to trace each product’s journey from sourcing to manufacturing. Through Amar’s journey, Super Founders presents a modern vision of entrepreneurship that blends innovation, responsibility and scale in India’s evolving consumer ecosystem.