The production of sustainable leather occurs under Tata’s brand, Earthcare, at the company’s facilities in Dewas.
Tata International, the global trading and distribution arm of the Tata Group, has announced plans to increase the proportion of its sustainable leather from 27 per cent of total production in FY24 to 50 per cent over the next four years.
The production of sustainable leather occurs under Tata’s brand, Earthcare, at the company’s facilities in Dewas. Additionally, Tata has introduced an eco-friendly product called Phoenix Leather under the Earthcare brand through a patented collaboration with the Central Leather Research Institute (CLRI) in Chennai.
According to P Rajasekaran, the business head of the finished leather business at Tata International, despite a decline in demand following the COVID-19 pandemic, there is now a promising recovery with growing interest from key markets such as the USA, China, and Europe. Tata International is one of the largest exporters of leather and leather products in India, and the company remains optimistic about the future of sustainable and bio-based leather.
Tata International collaborates with global brands like Marks & Spencer, Gabor, Aerosoles, Zara, Wolverine, Mango, and others in the footwear sector. In the garment industry, Tata partners with brands such as Calvin Klein Jeans, Diesel, All Saints, Kenneth Cole, Country Road, Witchery, Marlboro Classics, FCUK, and Emporio Armani for leather products.
In the 2024 budget, the Indian government reduced the customs duty on wet white, crust, and finished leather used in the manufacture of textile or leather garments, leather/synthetic footwear, or other leather products from 10 per cent to zero.