Tag: Virgio
VIRGIO rolls out ‘CHIC-FLIX’ to turn holiday movie nostalgia into shopping journeys
OTT-style interface links festive film fashion to shoppable collections. VIRGIO has introduced ‘CHIC-FLIX: From Watchlist to Shoplist,’ a holiday-season campaign that blends pop-culture nostalgia with ... Read More
VIRGIO expands eco-fashion footprint with 5 new Indian stores
Brand opens stores in Surat, Mumbai, Bengaluru, Ahmedabad, Navi Mumbai. VIRGIO, India’s emerging sustainable fashion brand, has bolstered its offline presence with five new stores ... Read More
VIRGIO celebrates two years with ‘Eco-nic Fair ’25’ anti-sale
The brand will absorb all operational costs during the campaign, allowing customers to pay only what it costs to produce each piece. Sustainable fashion-tech brand ... Read More
Can budget prop-up growth for textiles?
The National Technical Textiles Mission’s allocation saw a significant increase of 120.59 per cent, reaching Rs3.75 billion compared to Rs1.75 billion in 2023-24. On July ... Read More
Virgio Launches ‘Reborn: The Upcycled Edit’
The fashion industry generates around 92 million tons of textile waste annually. Approximately 85 per cent of all textiles produced each year end up in ... Read More
E-Commerce’s role in fuelling the expansion of the Indian fashion industry
The democratisation of the fashion industry in India is evident in the increase in direct-to-consumer sales facilitated by connected commerce, says Amar Nagaram. E-commerce has ... Read More
Interim Budget 2024 is beneficial for D2C startups in India, says Virgio CEO
FM Sitharaman emphasised a golden era for tech-savvy youth, introducing a corpus of Rs 1 lakh crore with a fifty-year interest-free loan. Finance Minister Sitharaman, ... Read More
