The brand will absorb all operational costs during the campaign, allowing customers to pay only what it costs to produce each piece.
Sustainable fashion-tech brand VIRGIO marks its second anniversary with an unconventional celebration — the ‘Eco-nic Fair ’25’ Anti-Sale, a bold statement in transparency and conscious commerce.
From November 7 to 9, VIRGIO will remove all markups and margins, selling each garment at its true cost to make. The three-day event offers customers prices reflecting up to 70% savings, as a sincere “thank you†to the community that has championed the brand’s mission of fair, responsible fashion.
Rejecting the noise of conventional discount culture, VIRGIO is making honesty the new form of temptation. True to its ethos of cost transparency, the brand will absorb all operational costs during the campaign, allowing customers to pay only what it costs to produce each piece.
Amar Nagaram, Co-Founder of VIRGIO, said, “We began with ambition and experimentation; today, we lead with conviction and care. As we enter Year Three, our goal is to deepen our impact — in sustainability, inclusivity, and the lives we touch. The industry calls it a sale when prices drop. We call it a thank-you when we drop our margin. This is not just growth; it’s purpose scaling.â€
Over the past two years, VIRGIO has redefined sustainable fashion as scalable and style-forward. Key milestones include:
- The launch of Beyond the Curve (BTC), a curvy fashion line co-created with actor Anjali Anand
- Expansion into global markets and five new physical stores across India
- The debut of Amodira, a luxury fragrance line inspired by India’s heritage
- Partnership as Sustainable Fashion Partner for IIFA 2025, spotlighting eco-conscious glamour on the Green Carpet
As it steps into its third year, VIRGIO continues to build on its founding principles — fashion with integrity, inclusivity by design, and transparency at every step. The anniversary marks not only a celebration of progress but a reaffirmation of its commitment to a sustainable future where style and substance coexist.
Event Details:
- Event: Eco-nic Fair ’25 — The Anti-Sale
- Dates: November 7–9, 2025
- Where: VIRGIO stores, virgio.com, and leading marketplaces including Myntra, Nykaa Fashion, and Ajio