Tag: MMCF
Birla Cellulose Liva Reviva case study wins UN award
Birla Cellulose, part of the Aditya Birla Group and one of the largest global manmade cellulosic fibre (MMCF) producer, has emerged as a winner in ... Read More
Liva outshines in mall space with unique innovation
The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% ... Read More
Birla Cellulose at Intertextile Shanghai
Shows fashion collections made from Birla Modal and other fibres. Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader ... Read More
Birla Cellulose to participate at Intertextile Shanghai
Birla Cellulose, a division of the $40 billion Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF) has embarked on a ... Read More
LIVA to build on its consumer success
Liva recently hosted the LIVA Partner Conclave 2015 at Radisson Blu, Jaipur. This year March marked yet another milestone for Birla Cellulose with launch of ... Read More