Browsing: Liva

Liva- the fluid fashion brand of the Aditya Birla Group – has extended its contract for yet another year with the scintillating Bollywood Diva Kangana Ranaut.

LIVA, a leading fashion ingredient brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. This is the third such Studio after NOIDA and New York. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions.

Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.

The study across malls showed positive consumer response with 71% consumers noticing the dropdown and 68% recalled seeing the innovative dropdown, out of which 54% appreciated the campaign.

Taking a big leap forward, industry is going through another paradigm shift, popularly referred as the “Fourth Industrial Revolution” or “Industry 4.0”. The ultimate goal of the fourth revolution is to build a parallel virtual world that will control and run the physical world. Everything that can be digitalised will be digitalised throughout the course of Industry 4.0. The future of the manufacturing industry lies with big data analytics, robots, automations, programmable logic controllers and IoT.

LIVA, the new age fabric from the Aditya Birla Group, joins forces with the apex body of Indian fashion industry, the Fashion Design Council of India (FDCI), as the Gold Sponsor for Amazon India Fashion Week (AIFW), Autumn Winter (AW) 2018.

Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.