Liva, the ingredient brand from the house of Aditya Birla Group, launched its latest campaign #LiveYourFlow which features Bollywood Superstar Kangana Ranaut.
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LIVA, the new-generation fibre created by the Birla Cellulose of Aditya Birla Group since its launch, has been enjoying an enviable fame for its fluidity in the textile market.
Liva is a new age fabric from the Aditya Birla Group. Unlike other fabrics that are boxy or synthetic, LIVA is a soft, fluid fabric which falls and drapes well.
After seeing the great success in the brands and women apparel categories like Stoles, Kurtis, and Leggings; LIVA from Aditya Birla Group, will now enter into the saree category.
LIVA focused on knits and woven fabrics and stoles. This range has been carefully crafted to meet the requirement of western and ethnic womenswear.
Liva participated at the Delhi Edition of YARNEX Exhibition to facilitate their brand partners who showcased products made with Liva fabrics.
Grasim Industries bagged the Dun & Bradstreet Corporate Award 2019 for its stellar performance in the textile sector.