Browsing: Liva

Taking another step towards sustainability, LIVA launches a unique plantable garment tag (tag attached to each garment across retail stores of W).

Taking another step towards sustainability, LIVA, ingredient brand by Birla Cellulose launches a unique plantable garment tag (tag attached to each garment across retail stores of W).

Birla Cellulose hosted a hub development meet at Bhagalpur focusing on growth of the hub through innovations in dress materials, sarees and stoles with brand Liva.

In order to enhance and promote sustainable development, Green Heart Fashion Show showcased collections by well-known designers.

Liva announced its partnership with Fashion Design Council of India’s (FDCI) to showcase India’s first Green Heart Fashion Show with a thought leading initiative to promote the concept of sustainability through their collection and products.

Liva, the leading ingredient consumer brand of the Aditya Birla Group, unveiled a new eco enhanced variant of Liva fabric, i.e., Livaeco.

During the session, Irani shared her personal experience describing her journey from television to Parliament.