Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
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Liva, the new age fabric brand from the Aditya Birla Group, launched a one-of-its-kind initiative for spreading awareness.
Grasim Industries Limited, a flagship company of Aditya Birla Group has received the US Department of Agriculture (USDA) certified biobased product label for its products — Birla Viscose, Birla Modal & Birla Excel.
LIVA Crème, the new age fabric from the Aditya Birla Group, was launched recently by Kumar Mangalam Birla, Chairman, Aditya Birla Group in Mumbai. S
LIVA launches 1st LAPF studio in NoidaLAPF Studio harnesses the strength of one of the largest garment clusters in the world at Noida where over 650 garment units are located.
LIVA, a leading fashion fabric brand from the house of Aditya Birla.
Brand Liva has collaborated with Fashion Design Council of India (FDCI), an apex body of Indian fashion industry, as an associate sponsor for the Amazon India Fashion Week (AIFW) Autumn Winter 2016. The brand offers an exclusive fabric innovation service to the designers through kiosks across cities. The 28th edition of AIFW was held from October 12-16 at the NSIC Grounds, New Delhi.
Liva has associated with leading women’s brands in India and has penetrated more than 2,000 retail outlets across the country. With an objective to bring sarees back in vogue, LIVA is all set to launch its saree with LIVA fabrics, pan India. Innovative sarees that bring the best of fashion, comfort and convenience to the consumer.