Browsing: cellulose fibres

Birla Cellulose, part of the Aditya Birla Group and one of the world’s largest man-made cellulosic fibre producers, announces filing of a joint patent application with Nanollose for a high tenacity lyocell fibre made from bacterial cellulose.

Swedish fashion retailer, Hennes & Mauritz (H&M), has chosen Eastman Naia Renew cellulosic fibres in its conscious exclusive autumn/winter 2020 collection. H&M’s sustainable womenswear collection will feature eco-luxe garments made from Naia Renew, a cellulosic yarn made from 60 per cent certified wood fibres and 40 per cent recycled waste plastics such as carpet fibres and plastic packaging.

The increase in awareness of the damage caused by synthetic materials on the environment has led to the development of eco-friendly materials. ITJ reports on various natural fibres available.

Lenzing, leading supplier of high-quality, botanic cellulose fibres, ranging from dissolving pulp to standard and specialty cellulose fibres, to the textile and nonwovens industry, has expanded further into the consumer market with a dedicated Tencel branded denim e-commerce shop featuring the campaign: “Know What You’re Made Of: Comfort Starts Inside.”