Browsing: Adidas

India’s sportswear market grew over 18% during last few years, outpacing the segment’s global increase of 7%. With health and fitness gaining prominence among Indian consumers, athleisure and sportswear are expected to continue their growth momentum in the coming years offering huge opportunities to all the players.

German sportswear firm Adidas, planning to increase the proportion of sustainable materials in its products, is investing in Finland’s Spinnova, a company that makes textile fibre out of wood or agricultural waste.

When the organisers were obliged to cancel Kingpins denim show due to Covid-19 restrictions, they immediately began working on an online alternative, and such was the positive response that they were able to livestream seamlessly across the entire two days that the show had been scheduled to take place.

Alicia Ferreira de Sousa from L’École de la Maille de Paris was announced the winner of the inaugural adidas x Woolmark Performance Challenge, presented at a special event during Outdoor Retailer, Denver, Colorado.