The Textiles Ministry is bringing to form a structure under which the Production Linked Incentive (PLI) Scheme for technical textiles and manmade fibre (MMF) segment will roll out, Union Cabinet Minister, Smriti Irani said at an ASSOCHAM Foundation Week Programme recently.
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Home textiles have been a major part of global textile trade and it comes as no surprise. The ever-improving economic status of people supported by various modern financial innovations has enabled families to invest higher amounts into the home textiles segment.
Several big players in the industry have launched fabrics and clothing that they claim can provide protection against the COVID-19 virus. Is it really foolproof or just a marketing gimmick? The ITJ cover story delves deeper into this.
COVID 19 pandemic has raised the awareness about safety and hygiene with companies fast-tracking their product development processes to meet evolving market needs. Clothing brands are also snapping it up to protect fashion consumers from COVID19.
Antibacterial treatment of clothing was already relatively widespread before the Covid-19 outbreak, marketed as a way consumers could critically reduce the frequency of washing their clothes but the pandemic has hastened demand for its protective qualities.
Textile companies seem to be betting big on antiviral fabrics with consumer focus shifting to health safety and hygiene post Covid-19 pandemic.
The Indian home textile market is still at up-and-coming stage. The unorganised sector is dominating the market; there are vast opportunities for organised players for growth and development.