New premium denim line blends silk-like softness with modern comfort.
Pepe Jeans London has expanded its denim portfolio with the launch of Shiruku, a premium denim range inspired by the renowned softness and refinement of Japanese silk. The new line reflects the brand’s continued focus on innovation, comfort, and contemporary design, while staying true to its denim-first philosophy.
Designed for consumers who seek both style and ease of wear, Shiruku Denim combines advanced textile engineering with sophisticated aesthetics. Drawing from the sensorial qualities of Japanese silk, the collection offers a notably soft and smooth hand feel, delivering enhanced comfort without compromising on structure or durability. The result is denim that feels light against the skin yet maintains a well-defined silhouette, making it suitable for extended, all-day wear.
Shiruku has been developed to meet the evolving expectations of modern consumers who prioritise versatility and premium comfort in everyday apparel. The collection balances fluidity and form, allowing the garments to adapt seamlessly from casual daytime settings to more refined occasions. This focus on wearability and tactile experience positions Shiruku as a contemporary upgrade within Pepe Jeans London’s denim offerings.
The new range is priced starting from Rs. 4,999 and is now available across India. Consumers can shop Shiruku Denim at Pepe Jeans London’s exclusive brand outlets, leading departmental stores, multi-brand retail outlets, as well as major e-commerce platforms.
With the introduction of Shiruku, Pepe Jeans London further strengthens its presence in the premium denim segment. The launch underlines the brand’s commitment to evolving with changing lifestyle preferences while continuing to innovate within its core denim category. By blending global inspiration with modern design sensibilities, Shiruku Denim aims to offer a refined and comfortable denim experience to Indian consumers.