Madame expands footprint in Ludhiana with new store launch 

The Model Town store features Madame’s full collection, thoughtfully curated for the modern Indian woman.

Madame, India’s leading women’s fashion brand, has marked another milestone in its growth journey with the launch of its new store in Ludhiana. Located in Model Town, the new outlet reaffirms Madame’s stronghold in its hometown, where the brand already has a widespread presence at key locations such as Pavilion Mall, MBD Mall, Ghumar Mandi, and Chandigarh Highway.

This expansion is a part of Madame’s ongoing retail strategy aimed at making contemporary global fashion accessible to aspirational Indian women across urban and emerging markets.

“Ludhiana holds a special place in our brand’s journey—it’s where we began, and it continues to be a strong and evolving market for us,” said Akhil Jain, MD & CEO, Madame. “We’re proud to open our new store here. The continued support and love from our hometown customers have been a major driver in our expansion. With increasing demand for stylish, premium-quality fashion, we aim to keep innovating and delivering the best to our shoppers.”

The Model Town store features Madame’s full collection, thoughtfully curated for the modern Indian woman. Customers can explore summer-ready styles including breathable dresses, airy tops, trendy denim, handbags, perfumes, and stoles—designed to combine comfort with fashion-forward appeal.

The summer collection embraces bold prints and vibrant patterns—ranging from abstract and floral to geometric designs—across a variety of silhouettes like dresses, skirts, co-ord sets, jumpsuits, and statement denim. Madame’s commitment to fabric innovation, trend forecasting, and data-driven design continues to enhance customer satisfaction while expanding market reach.

“Ludhiana’s women have always had a strong sense of style and an eye for quality. Our latest store is not just an expansion—it’s a celebration of our roots and our commitment to delivering immersive, trend-focused fashion experiences to every shopper,” Jain added.