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Browzwear ropes in Avery Dennison for 3D design suite

Jul 01, 2021
Browzwear ropes in Avery Dennison for 3D design suite

Glendale

Avery Dennison has announced a partnership with Browzwear to launch enhancements for its 3D design software suite. Avery Dennison is a global leader in materials science and innovation, while Browzwear is a pioneer of 3D digital solutions for the fashion industry. With this partnership, apparel designers will preview material and branding choices at the beginning of the design process for seamless integration from start to end.  With this change, there will be a paradigm shift in the design workflow.

According to Brian Cheng, Director, Digital Transformation, Avery Dennison RBIS, with this partnership, the company will be able to deliver digital innovations that will allow the apparel industry to limit the environmental impact of supply chains and operations. He also said that material products will be integrated into Browzwear’s three-dimensional design suite that will further help to limit material waste and carbon emissions during transportation.

Avery Dennison is expanding its digital capabilities across the supply chain. By digitizing the sampling experience, the company wants to improve customer experience which will result in increased speed and efficiency. According to Rana Sidahmed, Senior Global Director, Creative and Marketing, Avery Dennison RBIS, oversampling is a big issue in the industry. The company is aiming to bring innovation by removing barriers from the production process and driving regenerative business practices that will help in elevating value at all stages in the supply chain.

As per Sean Lane, Vice President, Browzwear, the company wants to innovate the apparel industry and this is the reason why it has come in partnership with Avery Dennison who is so passionate about launching creative and sustainable solutions. He also showed his excitement to work with the company.

Source – Browzwear

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