New
Delhi
Serai, the
HSBC-based platform, has come up with various solutions to help the apparel
companies learn about the supply chain, showcase their products, and grow their
network. According to Vivek Ramachandran, CEO, Serai, there are many home-grown
textiles and apparel companies in India. Now, as there are travel restrictions
due to Covid, businesses should find a new approach of working. Serai can help
to aid the transition in a digital world for apparel MSMEs. This platform
can be used by the companies to showcase their products and also build a good
relationship with the suppliers, he said.
Serai has
launched many features so that the apparel businesses can be encouraged to work
on this platform. Ramachandran also said that the platform has introduced a
private sourcing service for buyers with special needs. The experts’ will
arrange individual sourcing depending upon the need of the suppliers and manufacturers.
This will help small and medium-sized buyers to accelerate their buying cycle.
Serai has
launched its traceability solution this year as transparency is the priority in
the apparel industry supply chain. This allows businesses to track cotton and
raw materials that go inside the products.
Serai has 7000
companies on its platform currently and has a customer base in 100 countries
including Sri Lanka, Bangladesh, India, the USA, Sri Lanka, and Australia.
Source – The Economic Times
Also Read:
https://indiantextilejournal.com/trade-talk/turkish-textile-will-crown-its-success-in-itm-2021