Glendale
Avery Dennison has announced a partnership
with Browzwear to launch enhancements for its 3D design software suite. Avery Dennison
is a global leader in materials science and innovation, while Browzwear is a
pioneer of 3D digital solutions for the fashion industry. With this
partnership, apparel designers will preview material and branding choices at
the beginning of the design process for seamless integration from start to
end. With this change, there will be a
paradigm shift in the design workflow.
According to
Brian Cheng, Director, Digital Transformation, Avery Dennison RBIS, with this
partnership, the company will be able to deliver digital innovations that will
allow the apparel industry to limit the environmental impact of supply chains
and operations. He also said that material products will be integrated into
Browzwear’s three-dimensional design suite that will further help to limit
material waste and carbon emissions during transportation.
Avery Dennison
is expanding its digital capabilities across the supply chain. By digitizing
the sampling experience, the company wants to improve customer experience which
will result in increased speed and efficiency. According to Rana Sidahmed,
Senior Global Director, Creative and Marketing, Avery Dennison RBIS,
oversampling is a big issue in the industry. The company is aiming to bring innovation by removing barriers from the
production process and driving regenerative business practices that will help
in elevating value at all stages in the supply chain.
As per Sean
Lane, Vice President, Browzwear, the company wants to innovate the apparel
industry and this is the reason why it has come in partnership with Avery
Dennison who is so passionate about launching creative and sustainable
solutions. He also showed his excitement to work with the company.
Source – Browzwear
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