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Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.

Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.

The fabric uses a blend of Sorona, a partially plant-based fibre, and Sateri’s ultra-comfortable and near weightless EcoCosy fibres to achieve a soft material that is highly stretchable, shape-retaining and, most importantly, sustainably sourced.

The Union Cabinet chaired by the Prime Minister, Narendra Modi has approved for signing of a Memorandum of Understanding between Textiles Committee, India and Nissenken Quality Evaluation Centre, Japan for improving quality and testing of Indian textiles and Clothing for the Japanese market.

The Union Cabinet chaired by the Prime Minister, Narendra Modi has approved for signing of a Memorandum of Understanding between Textiles Committee, India and Nissenken Quality Evaluation Centre, Japan for improving quality and testing of Indian textiles and Clothing for the Japanese market.