Mayer & Cie. extends top dog status in Turkey

In pandemic year 2020, circular knitting machine manufacturer Mayer & Cie. (MCT) has further improved its leading position in Turkey. So the country continues to be one of the company’s strongest and most consistent sales markets. Even in difficult years, the manufacturer and its longstanding Turkish representative Mayer Mümessillik have achieved positive results. The reasons for this year’s success, as Mayer & Cie. sees it, are the transfer of production to locations close to Europe, Turkey’s state-of-theart machinery and the increase in demand for comfortable clothing that is suitable as home office wear.

Turkish market is a growth market despite corona setback
“Compared to 2019, we anticipate a growth in the Turkish market even though the corona situation was a serious setback in the second quarter of 2020,” says Stefan Bühler, Mayer & Cie.’s regional sales manager for Turkey.

Mayer & Cie. got off to a strong start on the Bosporus in the first quarter of 2020 with additional positive effects until mid-March. This was due to a desire for production locations close to Europe. In the second quarter, during the lockdown, demand largely ground to a halt. Government measures helped to cushion the downturn. Says Ahmet M. Ögretmen, general manager of MCT’s Turkish sales partner Mayer Mümessillik: “In the second quarter, GDP was down by about 10 percent, so we got off lightly.”

Since July 2020, orders for Mayer & Cie. circular knitting machines have bounced back again. Ahmet M. Ögretmen sees an interplay of reasons for this recovery. The main reason, he says, is the low exchange rate of the Turkish lira, which has boosted exports of ready-made textiles. The Turkish daily Hürriyet reports, with reference to the Turkish state news agency, 11 percent year-on-year growth in August 2020. The most important export markets, the newspaper says, are Germany, the UK and Spain. Between them, they account for around half of exports totalling € 1.27 billion.* “This demand must be fulfilled,” Ögretmen says. “That leads to investment in machinery by manufacturers.”