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India’s sportswear market grew over 18% during last few years, outpacing the segment’s global increase of 7%. With health and fitness gaining prominence among Indian consumers, athleisure and sportswear are expected to continue their growth momentum in the coming years offering huge opportunities to all the players.

Textile companies are under pressure to adopting sustainable practices across the value chain. Traditional printing technologies such as table printing, flat bed printing or rotary printing are expected to give way to digital printing as the latter has an interesting sustainability profile, says Rakesh Rao.