Just a few clicks to a perfect fitting!
How will purchasing look in the future? Itâ€™s obvious that the purchasing behavior of customers has changed in recent years. In online retailing, a wide range of selections and permanent availability are scoring strongly, while street store customers appreciate the personal advice â€“ and the immediate availability of merchandise.
How will purchasing look in the future? Itâ€™s obvious that the purchasing behavior of customers has changed in recent years. In online retailing, a wide range of selections and permanent availability are scoring strongly, while street store customers appreciate the personal advice â€“ and the immediate availability of merchandise. So how do you combine these advantages? The Human Solutions Group has developed a scenario of what the store of the future may look like â€“ and it combines the advantages of both concepts.
3D is the key technology for digitization in the apparel industry. â€œThe industry has now accepted that 3D pays off in product development, simply because it gives you the right model much fasterâ€, says Dr Andreas Seidl, CEO of the Human Solutions Group. â€œWe have taken this a step further, however, by asking the questions: How can 3D data be used beyond the development and production process? How can we use them for a virtual fitting?â€
When we look at the purchasing behavior of customers, itâ€™s obvious that theyâ€™ve become more impatient in some ways: They no longer want to search through racks of garments, try some of them on and then have to wait in a queue at the checkout â€“ they want to find the right product quickly. â€œThis is why we have developed a virtual fitting session that enables customers to see themselves wearing a garment onscreen â€“ and they can even try out different models with just a few clicksâ€, says Seidl.
The store of the future may only have a few items of real clothing available in the store. A customer decides she wants a particular dress that has a QR code. When she holds this code up to the Human Solutions â€œDigital Fashionboardâ€, she can view the dress in different colors and patterns. Now she is digitized with just a few clicks: The â€œBodyprofilerâ€ app needs only four items of information to generate an avatar from the worldâ€™s largest data-base of human body scans â€“ and the avatar can be further customised if required.
The customer immediately receives a size recommendation and sees herself in her chosen garment on the Digital Fashionboard. The size & fit check shows the parts of the body on which the garment might be too tight or too wide and a fast comparison with another size can then be made. â€œThe virtual fitting session with your own avatar can support the purchase decision and significantly reduce the number of garments that are actually tried on. Try-ons can now be completely dispensed with and this creates a completely new shopping experience with added value for the customer and the employees in the store,â€ says Seidl.