Italy’s leading clothing group brings its House of Brands concept to one of the world’s most prominent international retail destinations.
OVS, Italy’s leading clothing group, is strengthening its international presence with its GCC region’s flagship at Dubai Mall, bringing the Group’s House of Brands concept to one of the world’s most dynamic and internationally recognised retail destinations.
Founded in 1972, OVS is today Italy’s leading apparel group, with a network of more than 2,600 stores across Italy and international markets. Over the years, the Group has expanded its offering to encompass womenswear, menswear and childrenswear, as well as accessories, beauty and home decoration.
At the heart of its vision is the belief that style, quality and design should be accessible to everyone, interpreting fashion as an inclusive form of personal expression, rooted in people’s everyday lives. This philosophy is captured by the claim “Love People. Not Labels”. Driven by the goal of building brands for people not labels for status, OVS celebrates individuality, diversity and the freedom to express one’s own style, beyond stereotypes.
Over time, OVS has evolved this vision into a true “House of Brands” model bringing together a portfolio of distinctive and complementary brands under one strategic umbrella, each with its own style, identity, aesthetic and community.
The Group’s portfolio brings together distinct yet complementary expressions of contemporary Italian style: OVS and OVS Kids offer accessible fashion for adults and children; PIOMBO combines, creativity, eclectic international influences and colour unexpected combinations; Les Copains and Stefanel reinterpret Italian femininity through refined style, versatility and attention to detail; B.Angel and Utopja speak to a younger, trend-conscious audience; Altavia, activewear brand combining style, functionality and technical performance, Goldenpoint focuses on underwear, hosiery and beachwear; while Shaka completes the offering with an accessible and discovery-driven approach to beauty. The strength of this model lies precisely in the Group’s ability to preserve and enhance the individual identity of each brand, while leveraging shared expertise, sourcing and retail capabilities and deep consumer knowledge.
The new Dubai Mall flagship brings this vision for the first time to one of the world’s most important international retail destinations, tailoring the experience to a cosmopolitan, international clientele.
Located on Level 1 of Dubai Mall, the flagship spans more than 2,500 square metres. It marks a significant evolution in the store concept, featuring a refined and elegant architectural design and acting as a privileged showcase of the Group’s key brands.
The store offers premium collections across womenswear, menswear, childrenswear, accessories and lingerie, alongside a selection of pieces designed exclusively for the UAE market.
The Dubai Mall flagship also houses Shaka, OVS’s beauty concept, in the largest format developed by the Group to date, offering a curated selection of international indie brands alongside Made in Italy labels.
“This opening marks an important milestone in OVS’s international growth journey. We strongly believe in the potential of the UAE and the wider region, and have chosen to invest here with a long-term perspective. Establishing a presence in the heart of one of the major global retail hub, Dubai Mall gives us the opportunity to fully express the uniqueness of our House of Brands model and introduce it to an international audience. This is a significant investment and a tangible expression of our confidence in the region and our commitment to building a strong, long-term presence here,” SAYSStefano Beraldo, CEO, OVS S.p.A.
“Dubai has a very international outlook, making it a dynamic and cosmopolitan city that encourages exploration and curiosity. That makes it an exciting place to present the OVS world. My collections are designed for everyone. They are infused with Italian flavour – art and culture are rooted in the beauty of my country – and draw inspiration from travel, one of my greatest passion. I believe Dubai is the ideal setting to introduce them to an international audience,”statesMassimo Piombo, Creative Director, OVS
Following recent openings in New Delhi and Mumbai, the Dubai flagship further strengthens OVS’s international development and its connection between India and the Middle East. The store’s architectural concept has been designed to provide a distinctive stage for the Group’s portfolio while offering customers a clear view of the different brands and categories represented.
OVS S.p.A. is Italy’s leading clothing group for men, women and children, with operations also spanning the beauty and home decoration segments. With a network of more than 2,600 stores in Italy and internationally, the majority operating under the OVS and Upim banners, the Group offers a broad portfolio of proprietary brands including PIOMBO, OVS Kids, Les Copains, Blukids, Stefanel, Goldenpoint, CROFF and Shaka. Listed on Euronext Milan since 2015, in 2025 OVS recorded sales of EUR 1.746 billion and achieved an EBITDA of more than EUR 218 million.
The brand of the portfolio:
- OVS is at the heart of the Group: contemporary, accessible Italian fashion for women, men and children, designed to be part of the everyday lives of a broad and diverse audience.
- OVS Kids translates the same values into childrenswear, with versatile, comfortable and contemporary collections designed to accompany children through the different stages of growing up.
- PIOMBO, born from the creative vision of Massimo Piombo, brings a distinctive approach to fashion within the Group, combining a sophisticated culture of colour, research, international influences and Italian elegance reinterpreted through a contemporary lens.
- Les Copains reinterprets the heritage of the historic Italian brand through a refined, contemporary vision of femininity, balancing tailoring, lightness and timeless elegance.
- Stefanel expresses a sophisticated yet effortless vision of Italian femininity, with a particular focus on knitwear and a contemporary, versatile wardrobe.
- B.Angel speaks to a younger generation through an urban, immediate and trend-driven aesthetic, influenced by digital culture and contemporary codes.
- Utopja offers a young, fashion-oriented wardrobe built around styling, coordinated looks and emerging aesthetic codes, appealing to an audience drawn to trends and experimentation.
- Altavia interprets the activewear world through the intersection of performance, functionality and style, bringing sport and movement into the contemporary wardrobe.
- Goldenpoint completes the Group’s offering across underwear, hosiery and beachwear, with products designed to combine femininity, comfort and everyday wearability.
- Shaka is the Group’s beauty concept: a space dedicated to discovery and experimentation, combining the Shaka brand with a curated selection of international beauty brands and Made in Italy labels.