Innovation & sustainability, key focus at WHAT’S NEW IN COTTONâ„¢ event
Sustainability and innovation were the focus at Cotton Council Internationalâ€™s (CCI) WHATâ€™S NEW IN COTTONâ„¢ booth in Hall 6, C53 at PremiÃ¨re Vision in Paris, France, on February 11-13.
â€œU.S. cottonâ€™s sustainability and innovation are WHATâ€™S NEW IN COTTONâ„¢ right now,â€ CCI Executive Director Bruce Atherley said. â€œAt PremiÃ¨re Vision we presented innovative technologies utilising U.S. cotton, designed to inspire the textile industry, such as innovative traceability solutions and a sustainable alternative to traditional stretch fabrics.â€
Regarding sustainability, Atherley said that CCI introduced the new U.S. Cotton Trust Protocol, a programme that provides U.S. cotton farmers a voluntary way to formally document and communicate common elements of best management practices â€“ a significant step that further shows that U.S. cotton is shrinking its environmental footprint.
â€œThe Trust Protocol provides U.S. cottonâ€™s customers the confidence that they are sourcing, spinning and selling sustainably-produced U.S. cotton,â€ he said. â€œThrough the collection of robust data, the Trust Protocol will remove risk by giving U.S. cottonâ€™s customers the evidence they need to demonstrate progress toward the United Nations Sustainable Development Goals and other sustainability pledges â€“ making the Trust Protocol the right choice for today and tomorrow.â€
Cotton Council International (CCI) is a non-profit trade association that promotes U.S. cotton fibre and manufactured cotton products around the globe with our COTTON USAâ„¢ Mark. Our reach extends to more than 50 countries through 20 offices around the world. With more than 60 years of experience, CCIâ€™s mission is to make U.S. cotton the preferred fibre for mills/manufacturers, brands/retailers and consumers, commanding a value-added premium that delivers profitability across the U.S. cotton industry and drives export growth of fibre, yarn and other cotton products.
For more information, visit www.cottonusa.org.