EFI acquires Optitex

Electronics For Imaging, Inc. announced the acquisition of Optitex, an emerging, fast growing global leader in integrated 3D design software that enables the textile industry’s digital transformation and accelerates the adoption of fast fashion. Privately held Optitex will be integrated into EFI’s Productivity Software business unit.

Optitex’s 3D technology and best practices enable the textile industry’s leading retailers, brands and manufacturers to transform how they do business, gaining benefits of significantly improved time to market, cost and efficiency gains, as well as enabling new capabilities for their design, sales and marketing activities.

“We are thrilled to add the Optitex team and it’s fast growing base of industry leading customers to the EFI family,” said Gabriel Matsliach, senior vice president and general manager, EFI Productivity Software. “Optitex technology, combined with EFI Reggiani digital printers will expand our textile ecosystem and help our customers set new standards for time-to-market, on-demand manufacturing, cost efficiency and automation in the Textile industry.” Well known for its superior customer service and consulting capability, Optitex develops strong partnerships with its customers, serving as their trusted advisor for their digital transformation.

“We are very excited to join the EFI family,” said Asaf Landau, CEO, Optitex. “EFI’s global presence, holistic solution approach, strong professional services abilities, and growing portfolio of innovative textile industry-specific products, will be of great benefit to the leading companies we serve worldwide in the fashion, automotive, aerospace and technical textiles industries. I am truly enthusiastic about what is to come for these industries in the years ahead.”

Optitex’s 3D digital apparel simulation, combined with its 2D pattern making software, provides a robust solution that accelerates the fashion industry’s high-volume product development. Additionally, these technologies deliver scalable and transformational benefits throughout the organisation, digitally optimising the global supply chain, merchandising and wholesaling. Leading retailers, brands, and manufacturers can now:

• Iterate designs in minutes, instead of waiting weeks for a new prototype
• See and validate entire collections three weeks after design, instead of waiting 4-6 months
• Reduce sampling by more than 50 per cent, reducing product development costs
• Significantly shrink overall cycle times, and consequently, time to market
• Present and market collections’ sales samples four months earlier than previously possible
• Replace photography with on-demand photorealistic digital images for e-commerce, catalogs, and packaging at a fraction of the time and cost.

Landau and the Optitex team have joined EFI, with Landau serving as EFI Optitex’s general manager. Optitex has offices in the US, Italy, India, Hong Kong and Israel.