A recently released study suggests the demand for nonwoven fibres in hygiene product manufacturing will witness a steady growth with an expected production of over 3.5 billion tonne in 2019. The study opines that adoption of nonwovens is fuelled by superior absorption, smoothness, softness, stretch ability, comfort, high-strength, low run-off and wetback, affordability, and high breathability. The study projects surging demand for non-woven fibers in the manufacture of baby diapers, adult incontinence, and feminine hygiene.
Highlighting the key driving factors, the study opines that growing awareness about potential health impact of using cloth diapers and increasing purchasing power are the broader factors influencing launch of high-quality hygienic products. Nonwoven fibres are finding increasing utility in the manufacture of baby diapers owing to their anti-bacterial, flame retardant, and anti-UV nature. The superior water absorbent and liquid channeling capabilities of nonwoven fibres are contributing significantly to its popularity in the baby diaper manufacturing industry. Study opines the factors are expected to propel the demand for nonwoven fibres in the manufacturing of baby diapers, which is estimated to account for more than 55 per cent of the market share in 2019.
Preference for chemical-free hygiene products
With the demand for incorporating natural materials in nonwoven fibre production on the rise, hygiene production manufacturers are gradually shifting to using fibres manufactured using natural sources. For instance, Procter & Gamble launched a new line of diapers called the ‘Pampers Pure Protection’, which is being marketed as the first-ever product manufactured using premium cotton.