Store brings Killer, Kraus and Junior Killer under one roof
Kewal Kiran Clothing Limited has expanded its retail footprint with the launch of its first family store in Chhatrapati Sambhajinagar, formerly Aurangabad. The new format brings together Killer, Kraus and Junior Killer under one roof, strengthening the company’s lifestyle retail strategy.
The store offers an integrated fashion experience across men’s, women’s and kidswear categories. It is designed to help families explore contemporary fashion in one destination while supporting KKCL’s expansion across high-potential markets.
The new format highlights the growing role of Kraus in women’s fashion and Junior Killer in kidswear. These brands complement Killer’s established presence in casualwear and denim, enabling KKCL to serve a wider consumer base across age groups and genders.
The company said the family store format responds to rising consumer demand for convenience, variety and seamless shopping experiences. Chhatrapati Sambhajinagar is seen as an important growth market as KKCL continues to strengthen its retail network.
The launch further supports KKCL’s exclusive retail expansion and omnichannel strategy. With a portfolio including Killer, Integriti, Lawman, Easies, Kraus and Junior Killer, the company remains focused on sustainable growth through category expansion, brand innovation and customer-centric retail.