New outlet strengthens brand’s reach in Central India.
Zivame has expanded its retail presence with the launch of a new franchise store in Jabalpur, Madhya Pradesh. The outlet marks another step in the brand’s efforts to make intimatewear shopping more accessible, inclusive and comfortable for women across India.
The new store offers Zivame’s range of lingerie, sleepwear, shapewear and activewear, along with expert fit assistance and a personalised shopping experience. It has been designed to provide a comfortable and judgement-free environment where customers can explore products suited to their needs with support from trained fit experts.
The company said Jabalpur is an important market as it continues to grow its retail network across metros and emerging cities. The launch is aimed at bringing the Zivame experience closer to customers in Central India while strengthening the brand’s offline presence.
Zivame currently operates over 175 exclusive brand outlets across the country. The Jabalpur store further supports its omnichannel strategy by enabling customers to engage with the brand across both online and offline touchpoints.
Founded in 2011, Zivame offers over 50,000 styles across lingerie, sleepwear, shapewear and activewear in more than 100 sizes. The brand continues to cater to women across different age groups and geographies.