Birla Cellulose leverages the “Liva” proposition at 61st National Garment Fair

Birla Cellulose leverages the “Liva” proposition at 61st National Garment Fair

The fabrics displayed by Birla Cellulose at National Garment Fair had a high tinge of innovation in line with consumer trends forecasted by international design consultants.

The fabrics displayed by Birla Cellulose at National Garment Fair had a high tinge of innovation in line with consumer trends forecasted by international design consultants.
Birla Cellulose, a flagship company of the Aditya Birla Group, recently launched Liva, a new age fabric brand in line with consumer needs. Leading Bollywood diva, Kangana Ranaut is the brand ambassador of Liva and had been part of the Liva launch in Mumbai. Made from natural cellulosic fibres using wood pulp, a natural resource, Liva lends fluidity, comfort and fashion quotient in clothing.

Birla Cellulose being the world leader in manmade cellulose fibre industry is increasingly engaging with the end consumer directly as well as through leading garment brands in India like Global Desi, Allen Solly Women, Chemistry, Pantaloons, Van Heusen, Fusion Beats, 109F, Lifestyle, etc. In the past four months, consumers have looked for the Liva tag in garments and experienced the Liva fabrics designed in numerous styles by these brands. In the 61st National Garment Fair organised by CMAI in Mumbai, Birla Cellulose promoted Liva fabrics in line with their SS16 collection. These fabrics had a high tinge of innovation in line with consumer trends forecasted by international design consultants. The innovations had unique blends like Modal Wool, Amicor Modal, Cuprammonium Modal, as much as a play of Dobby and Jacquard structures.

Birla Cellulose had also launched a unique concept called Liva Accredited Partner Forum (LAPF) of aggregated partners in March 2015. LAPF is a community of spinners, fabricators, & processors who work closely with Birla Cellulose on innovation, quality & technology to deliver Liva fabrics to consumers.

Top leaders from the textile industry like Rahul Mehta, Director, Creative Garments and President, CMAI; Anita Dongre, Creative Director, AND Designs; Prashant Agrawal, MD, BRFL, and many others shared their experiences.

In the 61st CMAI exhibition, LAPF was represented by six members-
1.Gokultex Prints, Surat: An innovation leader in natural fabrics, shared its exquisite collection in pure Modal, CuproModal in manifold weaves, designs and prints.
2.Mercury Fabrics, Delhi: Showcased viscose & modal knitted prints unique with flora and fauna in brilliant colours as an innovation of Liva for the premium and mass markets.
3.Winsome Yarns, Chandigarh: A premium speciality spinner and knitter, they had shared their Spring Summer & Autumn Winter collection of viscose and Modal knits in 100 per cent and unique blends with super fine cotton, wool, silk, etc.
4.Ujjwal Textiles, Surat: They had pioneered spun viscose yarn warp structured fabrics in Surat, uniquely styled through single yarn sized with high end technology.
5.SVG Knits, Mumbai: Ponte De Roma Knits hitherto imported was a major innovation in Liva, in addition to viscose and Modal blended knit wear.

The LAPF is a 250 member´s strong and growing group to be the best in class in the textile industry with support on design development, technical innovation, vendor management, marketing and consumer insights offered through a systematic programme by Birla Cellulose. Liva fabrics would be made available to quality focused brands across the country. Co-promotion will also be rolled out in a phased manner through tagging for which a qualification matrix has already been worked out.

Liva Fabric has been a vital ingredient in the entire gamut of fashion ´ western wear, skirts, kurtis, palazzos, etc.

For further information:
Nikhil Sukthankar
Tel: +91 9702036462
Email: nikhil.sukthankar@adityabirla.com

CATEGORIES
TAGS
Share This

COMMENTS

Wordpress (38)
  • comment-avatar

    … [Trackback]

    […] Find More here to that Topic: indiantextilejournal.com/birla-cellulose-leverages-the-liva-proposition-at-61st-national-garment-fair/ […]

  • comment-avatar

    … [Trackback]

    […] Info on that Topic: indiantextilejournal.com/birla-cellulose-leverages-the-liva-proposition-at-61st-national-garment-fair/ […]

  • comment-avatar
    Gregoryhap 1 month
  • comment-avatar
  • comment-avatar
    BrianKex 1 month
  • comment-avatar
    BillyKiz 1 month

    http://indianpharm24.shop/# cheapest online pharmacy india indianpharm.store

  • comment-avatar
    BillyKiz 1 month

    http://mexicanpharm24.com/# mexican pharmaceuticals online mexicanpharm.shop

  • comment-avatar
    BillyKiz 1 month

    https://mexicanpharm24.shop/# mexican rx online mexicanpharm.shop

  • comment-avatar
    BillyKiz 1 month

    https://indianpharm24.com/# indian pharmacy paypal indianpharm.store

  • comment-avatar
    Irwinvok 1 month

    amoxicillin 250 mg capsule: amoxicillin warnings – generic amoxil 500 mg

  • comment-avatar
    Irwinvok 1 month

    amoxicillin 500 mg capsule: amoxicillin medicine over the counter – amoxicillin 500 mg tablet

  • comment-avatar
    Irwinvok 1 month

    prednisone over the counter south africa: prednisolone prednisone – prednisone 10 mg over the counter

  • comment-avatar
    Robertven 1 month

    http://pharmnoprescription.pro/# canadian pharmacy online no prescription needed

  • comment-avatar
    Robertven 1 month
  • comment-avatar
    JamieEvavy 4 weeks

    canada online prescription: how to get prescription drugs from canada – no prescription online pharmacies

  • comment-avatar
    JamieEvavy 4 weeks

    indian pharmacy: india pharmacy – indian pharmacy

  • comment-avatar
    JamieEvavy 4 weeks

    canadian drugs online: best canadian pharmacy online – canadian pharmacy drugs online

  • comment-avatar
    JamieEvavy 4 weeks

    canada pharmacy online no prescription: non prescription pharmacy – no prescription canadian pharmacy

  • comment-avatar
    JamieEvavy 4 weeks

    vipps canadian pharmacy: trustworthy canadian pharmacy – canadian drugs

  • comment-avatar
    Edwardmum 4 weeks

    https://pinupgiris.fun/# pin up casino giris
    sweet bonanza slot demo [url=https://sweetbonanza.bid/#]sweet bonanza free spin demo[/url] sweet bonanza hilesi

  • comment-avatar
    Edwardmum 4 weeks

    https://sweetbonanza.bid/# sweet bonanza mostbet
    pin-up casino indir [url=https://pinupgiris.fun/#]pin up[/url] pin up

  • comment-avatar
    Edwardmum 3 weeks

    https://aviatoroyna.bid/# aviator oyunu 20 tl
    pin-up online [url=https://pinupgiris.fun/#]pin up giris[/url] pin up indir

  • comment-avatar
    Edwardmum 3 weeks

    https://gatesofolympus.auction/# gates of olympus nas?l para kazanilir
    aviator hilesi [url=http://aviatoroyna.bid/#]aviator[/url] aviator sinyal hilesi ucretsiz

  • comment-avatar
    RobertKam 3 weeks

    online pharmacy canada: Large Selection of Medications – canadian pharmacies comparison

  • comment-avatar
    Jamesbic 2 weeks

    http://clomidall.shop/# cheap clomid price

  • comment-avatar
    JohnnieBon 2 weeks

    https://tadalafiliq.shop/# п»їcialis generic

  • comment-avatar
    JohnnieBon 2 weeks

    http://tadalafiliq.shop/# Buy Tadalafil 20mg

  • comment-avatar
    Chasevah 2 weeks

    mexico drug stores pharmacies: Pills from Mexican Pharmacy – reputable mexican pharmacies online

  • comment-avatar
    Williambow 1 week

    nolvadex steroids: nolvadex for sale amazon – where to buy nolvadex

  • comment-avatar
    LillianBum 1 week

    CBD exceeded my expectations in every way thanks [url=https://www.cornbreadhemp.com/collections/full-spectrum-cbd-oil ]cbd tincture with thc[/url] . I’ve struggled with insomnia for years, and after tiring CBD because of the first age, I at the last moment experienced a complete eventide of pacific sleep. It was like a force had been lifted misled my shoulders. The calming effects were calm after all profound, allowing me to meaning free obviously without sensibility woozy the next morning. I also noticed a reduction in my daytime desire, which was an unexpected but welcome bonus. The partiality was a bit rough, but nothing intolerable. Whole, CBD has been a game-changer for my siesta and anxiety issues, and I’m grateful to arrange discovered its benefits.

  • comment-avatar
    Williambow 1 week

    diflucan for sale online: diflucan 400mg without prescription – where to purchase diflucan

  • comment-avatar
    Bryankab 6 days

    zithromax capsules 250mg: zithromax over the counter uk – zithromax 500mg

  • comment-avatar
    HarveyZep 6 days

    http://edpill.top/# ed meds by mail

  • comment-avatar
    HarveyZep 5 days

    https://onlinepharmacyworld.shop/# canadian online pharmacy no prescription

  • comment-avatar
    Jessesourl 4 days

    http://casinvietnam.shop/# game c? b?c online uy tin

  • comment-avatar

    … [Trackback]

    […] Information to that Topic: indiantextilejournal.com/birla-cellulose-leverages-the-liva-proposition-at-61st-national-garment-fair/ […]

  • comment-avatar

    Hey this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or
    if you have to manually code with HTML. I’m starting a blog soon but have no coding skills
    so I wanted to get guidance from someone with experience.

    Any help would be greatly appreciated!

  • comment-avatar

    … [Trackback]

    […] Read More Information here on that Topic: indiantextilejournal.com/birla-cellulose-leverages-the-liva-proposition-at-61st-national-garment-fair/ […]

  • Disqus ( )