Arvind, JCB tie-up for industrial wear

Arvind Ltd has forayed into the industrial uniform segment through a licensing agreement with construction equipment major JCB India Ltd. To be branded as JCB powered by Arvind, the industrial uniform range will be manufactured by Arvind and distributed through JCB’s network, to be sold directly to corporates. JCB already sells industrial safety shoes to companies in India.

Arvind’s plan is to introduce protective, smart, comfortable and stylish ready-to-wear industrial uniforms which are currently unavailable in India. This partnership is the first of its kind to offer co-branded protective wear and industrial uniforms for India’s workforce, company officials said. Currently, this market is unorganised and estimated to be worth Rs 5,000 crore, growing at a compounded annual growth rate of 15 per cent.

Ashish Kumar, CEO, Advanced Materials Division & Arvind Envisol, Arvind Ltd, said, “We are transforming our business quickly through technologies and partnerships that enable us to explore and create new opportunities.” “Extending textile manufacturing beyond fashion and into areas like safety and protection, is one of the areas we are focusing on.