Browsing: us cotton

One year after its launch of WHAT’S NEW IN COTTON at Première Vision in Paris, Cotton Council International (CCI), will once again showcase an array of the US cotton-rich apparel created with innovative technology at its booth in Hall 6, 6D62 at Première Vision from 19-21 September.

With unsettled trade dispute between China and the United States, the US government announced support schemes. United States’ agricultural commodity producers will receive support to offset price imbalances due to the retaliatory tariffs imposed by China.

Brand sells, and it is an important marketing tool. Bruce Atherley, Executive Director of Cotton Council International has brought his successful marketing and brand experience to the United States’ cotton sector to increase the global share of US cotton.

´If our cotton could speak, it would describe the extraordinary people behind its growth and cultivation.´ ´Our farmers are passionate: about their work, their crops and their communities. They are devoted to transforming an element from the earth into a fiber of our lives. They see a singular vision of the crop´s connection to what matters every day, and its embrace of all.´

COTTON USA debuts a new global campaign at the Heimtextil trade show from January 14-17, 2015 in Hall 8.0/ H60 at the Frankfurt Exhibition Centre in Frankfurt, Germany.