COTTON USA debuts a new global campaign at the Heimtextil trade show from January 14-17, 2015 in Hall 8.0/ H60 at the Frankfurt Exhibition Centre in Frankfurt, Germany. Heimtextil will mark the start of the first global advertising campaign for the new COTTON USA logo, a global brand for quality US cotton products. The COTTON USA pavilion will also serve as an international meeting point for the entire cotton trade at Heimtextil 2015.
The new COTTON USA global campaign promotes a revitalised brand vision emphasising US cotton´s purity, quality and responsibility: a natural ingredient for today´s home textiles born in the USA from seed, sun and soil. At the COTTON USA booth, Cotton Council International (CCI), Cotton Incorporated and Supima will provide information about the global cotton market and sourcing, as well as about the marketing and promotional services that the US cotton industry offers.
Responsible, transparent fibre sourcing is an integral part of the COTTON USA marketing and licensing programme, which operates globally and offers a wide range of services. CCI´s sourcing programme supports buyers in sourcing COTTON USA, from raw material to the end product, with a focus on responsible cotton production and sourcing through participation in the Cotton LEADS´ programme.
In addition to the international COTTON USA licensing programme and CCI´s sourcing programme, the U.S. cotton industry provides a portfolio of other key services including the Supima licensing programme and trend forecasts and technical support from Cotton Inc.