Tag: SSM College of Engineering
An evaluation of retail fashion brands – A personality perspective
This article shows how to develop brand love and brand loyalty through brand personality but also show how managers can communicate with consumers Pakistani consumers ... Read More
Molecular engineering enables durable antiviral, antibacterial cotton
In recent decades, researchers have investigated various approaches to incorporating antiviral and antibacterial properties into cotton textiles due to their universal Frequent outbreaks of epidemics ... Read More
Exploring Polyolefin Fibre Applications
Polyolefin fibres are primarily aliphatic polymeric hydrocarbons that are composed of at least 85 per cent by mass of olefin units. The word “olefins” derive ... Read More
Colorant MD speaks on textile trends
Recently, the 5th International Textile Conference at SSM College of Engineering, Komarapalayam, Erode was organised jointly with the Textile Association (India), Erode unit. The theme ... Read More
