This article shows how to develop brand love and brand loyalty through brand personality but also show how managers can communicate with consumers Pakistani consumers are…
Browsing: SSM College of Engineering
In recent decades, researchers have investigated various approaches to incorporating antiviral and antibacterial properties into cotton textiles due to their universal Frequent outbreaks of epidemics in…
Polyolefin fibres are primarily aliphatic polymeric hydrocarbons that are composed of at least 85 per cent by mass of olefin units. The word “olefins†derive from…
Recently, the 5th International Textile Conference at SSM College of Engineering, Komarapalayam, Erode was organised jointly with the Textile Association (India), Erode unit. The theme of the conference was ?Emerging Trends in Textile Industry: New Innovations 2015´. Subhash Bhargava, Technocrat and MD, Colorant Ltd, was the Special Guest of Honour and Dr NN Mahapatra, Vice President, Business Development was the keynote speaker.