Former Birla Cellulose leader to guide sustainability strategy. Green Story has appointed Manohar Samuel, former Senior President of Marketing and Business Development at Birla Cellulose, as…
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Dev Ethical Sustainable Crafts & Textiles (DESCAT), a B2B social impact start-up recently launched wool natural hollow fibre (NNF) amd LIVA NNF yarn and fabrics recently in a virtual event attended by 300 fashion textile professionals and academia.
LIVA, the new-generation fibre created by the Birla Cellulose of Aditya Birla Group since its launch, has been enjoying an enviable fame for its fluidity in the textile market.
Taking another step towards sustainability, LIVA, ingredient brand by Birla Cellulose launches a unique plantable garment tag (tag attached to each garment across retail stores of W).
Liva- the fluid fashion brand of the Aditya Birla Group – has extended its contract for yet another year with the scintillating Bollywood Diva Kangana Ranaut.
Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.