Tag: Bruce Atherley

CCI celebrates first ever virtual Cotton Day in India

admin- January 1, 2021

The Cotton Council International (CCI), along with the leadership of the U.S. cotton industry, organised the first ever virtual Cotton Day India 2020 themed ‘Leading ... Read More

CCI celebrates first virtual Cotton Day in India

admin- December 17, 2020

Cotton Council International (CCI) celebrated its first ever virtual Cotton Day in India with focus on sustainability and a greener world post COVID-19 and stronger ... Read More

Innovation & sustainability, key focus at WHAT’S NEW IN COTTONâ„¢ event

admin- March 1, 2020

Sustainability and innovation were the focus at Cotton Council International’s (CCI) WHAT’S NEW IN COTTON™ booth in Hall 6, C53 at Première Vision in Paris, ... Read More

COTTON USA, Oritain ink partnership for traceability

admin- December 1, 2019

This partnership with Oritain will provide COTTON USA with a unique selling point in both domestic and export markets. Read More

COTTON USA innovates at Première Vision

admin- September 10, 2018

A recent global study indicated the COTTON USA Mark is preferred by a 4-1 margin over a 100 per cent cotton label. Furthermore, nearly two-third ... Read More

Branding is an important marketing tool

admin- April 12, 2018

Brand sells, and it is an important marketing tool. Bruce Atherley, Executive Director of Cotton Council International has brought his successful marketing and brand experience ... Read More

Branding is an important marketing tool

admin- April 12, 2018

Brand sells, and it is an important marketing tool. Bruce Atherley, Executive Director of Cotton Council International has brought his successful marketing and brand experience ... Read More

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