Throughout her distinguished career, Hershfield has spearheaded supply chain and sustainability initiatives for globally established brands such as J Crew, Madewell and Gap Inc. Fashion industry…
Browsing: Bruce Atherley
The Cotton Council International (CCI), along with the leadership of the U.S. cotton industry, organised the first ever virtual Cotton Day India 2020 themed ‘Leading through change: Your partner for a new world’.
Cotton Council International (CCI) celebrated its first ever virtual Cotton Day in India with focus on sustainability and a greener world post COVID-19 and stronger US-India ties.
Sustainability and innovation were the focus at Cotton Council International’s (CCI) WHAT’S NEW IN COTTON™ booth in Hall 6, C53 at Première Vision in Paris, France, on February 11-13.
This partnership with Oritain will provide COTTON USA with a unique selling point in both domestic and export markets.
A recent global study indicated the COTTON USA Mark is preferred by a 4-1 margin over a 100 per cent cotton label. Furthermore, nearly two-third of consumers said they would be willing to pay more money for products with the Mark.
Brand sells, and it is an important marketing tool. Bruce Atherley, Executive Director of Cotton Council International has brought his successful marketing and brand experience to the United States’ cotton sector to increase the global share of US cotton.