Tag: Bruce Atherley
CCI celebrates first ever virtual Cotton Day in India
The Cotton Council International (CCI), along with the leadership of the U.S. cotton industry, organised the first ever virtual Cotton Day India 2020 themed ‘Leading ... Read More
CCI celebrates first virtual Cotton Day in India
Cotton Council International (CCI) celebrated its first ever virtual Cotton Day in India with focus on sustainability and a greener world post COVID-19 and stronger ... Read More
Innovation & sustainability, key focus at WHAT’S NEW IN COTTONâ„¢ event
Sustainability and innovation were the focus at Cotton Council International’s (CCI) WHAT’S NEW IN COTTON™ booth in Hall 6, C53 at Première Vision in Paris, ... Read More
COTTON USA, Oritain ink partnership for traceability
This partnership with Oritain will provide COTTON USA with a unique selling point in both domestic and export markets. Read More
COTTON USA innovates at Première Vision
A recent global study indicated the COTTON USA Mark is preferred by a 4-1 margin over a 100 per cent cotton label. Furthermore, nearly two-third ... Read More
Branding is an important marketing tool
Brand sells, and it is an important marketing tool. Bruce Atherley, Executive Director of Cotton Council International has brought his successful marketing and brand experience ... Read More
Branding is an important marketing tool
Brand sells, and it is an important marketing tool. Bruce Atherley, Executive Director of Cotton Council International has brought his successful marketing and brand experience ... Read More