Brand sells, and it is an important marketing tool. Bruce Atherley, Executive Director of Cotton Council International has brought his successful marketing and brand experience to the United States’ cotton sector to increase the global share of US cotton.
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COTTON USA, which unveiled latest apparel innovations at the Première Vision, featured new blended technologies in US cotton apparel that could drive sales growth.
COTTON USA will show the global home textile industry WHAT’S NEW IN COTTON™, including five new innovative technologies to drive sales growth, at its booth in Hall 8.0 / Stand D 63 at Heimtextil in Frankfurt, Germany, from January 9-12, 2018.
Bruce Atherley, who most recently served as vice president, Global Marketing for KAO, Inc, has been named executive director of Cotton Council International (CCI), effective October 1.