Browsing: ate

A.T.E. had the foresight to envisage the urgent need for an alternate eco-friendly technology that would provide cooling and comfort. So, it invested in a nascent technology, about 12 years ago, that has today revolutionised the concept of cooling.

Some textile companies are making a comeback in the home category with premium products to build better margins. No doubt, it is the grand era of the upmarket in home textiles, finds the ITJ Cover Story