400+ products, 150+ bedsheet designs and a direct relationship with the consumer: the 120-year-old company builds its own digital storefront.
Mafatlal Industries Limited (MIL), the flagship company of the Arvind Mafatlal Group and one of India’s most trusted diversified enterprises, has deepened its direct-to-consumer presence with the launch of Mafatlal Home Fashion. The dedicated digital platform brings over 400 home-textile and home-essential products straight to consumers.
The portfolio spans bedding, bath, baby and kids, and seasonal categories. Bedsheets lead the range with more than 150 designs, alongside dohars, comforters, blankets, towels, children’s bedding, baby essentials and mattress.
Commenting on the launch, Priyavrata H Mafatlal, Managing Director & CEO, Mafatlal Industries Limited, said, “Mafatlal Home Fashion marks a deliberate step in how we are building our consumer business. We bring over 120 years of textile capability to this category, and we now want a direct line to the people we make for. Marketplaces gave us reach. Our own platform gives us understanding, and understanding is what builds a brand over the long term. We will use it to sharpen our products, respond faster to what consumers want, and grow Home Fashion into a meaningful part of the Mafatlal business.”
The platform works alongside the brand’s established presence on Amazon, Flipkart, Myntra and Meesho. Consumers get access to the complete home-textile portfolio in one place. The company gets first-hand insight into evolving preferences and shopping behaviour, which will guide decisions on product, design and consumer engagement.
The move comes as India’s home-textile market gathers pace. Industry estimates value the market at $11.91 billion in 2026, rising to $16.76 billion by 2031, with e-commerce expansion among its key growth drivers.
Beyond individual shoppers, the platform offers customised home-textile solutions for corporate gifting, covering employee gifting, client engagement and events.
Mafatlal Home Fashion follows the introduction of Mafatlal MedFits earlier in 2026. Together, the two platforms reflect a clear direction for Mafatlal Industries: building owned digital channels across every relevant consumer category. Going forward, Mafatlal Home Fashion will progressively expand its home and lifestyle assortment while continuing to strengthen the digital consumer experience.