Pune,
Maharashtra
Shoptimize, a global D2C eCommerce
platform, has announced a collaboration with G.O.A.T Brand Labs to accelerate
growth for D2C brands in India.
The
collaboration will enable G.O.A.T’s D2C lifestyle brands to leverage
Shopitimize’s powerful growth platform and its in-depth sector specific
expertise to help digitally-native brands in the lifestyle space (fashion, home,
nutrition, beauty and personal care) scale and grow. Shoptimize has
successfully grown large enterprises such as Whirlpool, Luminous, and
Haldirams, as well as several digital-first start-ups such as Aadyaa, Paio and
Iba Cosmetics.
The
global pandemic led to changes in consumer behaviour and the majority of the
new crop of consumer-focused brands that followed the direct-to-consumer (D2C)
approach saw a significant increase in revenue and sales in 2020 and 2021.
Traditional brands have also recognised the potential in this channel and are
venturing into D2C. Shoptimize has been working in this space through its
growth platform, which provides AI driven real-time insights and
recommendations to grow businesses for D2C eCommerce platforms.
G.O.A.T.
Brand Labs focuses on lifestyle brands and provides them with funding, seamless
data insights and deep expertise in brand building, digital marketing and
product development. G.O.A.T Brand Labs was launched by Rishi Vasudev along
with Rameswar Misra.
Rishi
is the former CEO of Lifestyle International, former SVP and Group Head for
Fashion (Flipkart and Myntra). Rameswar used to run his own D2C apparel brand
called Turms and was an SVP at Voonik prior to that.
Source: india EducationDiary.com
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